American Party Culture, Part 4: The Struggle for Popularity

Messages of political unity have a particular magnetism. For certain, campaign rhetoric that appeals to the ability of a nation to overcome seemingly insurmountable odds if people put differences aside and pull together for the common good is like lodestone for would-be politicians. “Come together” messaging might seem incongruous in the framework of inherently divisive elections, where competitors speak of hope and unity in one breath then deride the motives of their opponent in the…

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